Company Inks Agreement with Sabah Bodybuilding Association, and Extends Partnership with Ten Times World Bodybuilding Champion Sazali Samad
Sports
Nutrition Pro Sdn Bhd (“Nutrition Pro”), one of Malaysia’s leading sports
supplement retailers,
opens its doors this month in Penampang, Sabah. Despite the prolonged lockdown of the
fitness industry due to the COVID-19 pandemic this year, the company is still on track to achieve its all-time
high revenue of RM20 million in 2021, an
increase by over 60% from 2020.
Established
in 2011, Nutrition Pro has successfully introduced world-renowned
sports nutrition supplements to the fitness and bodybuilding market. Amongst
some of the top global brands distributed are MMX Muscle Metabolix, Optimum Nutrition, Dymatize,
MyProtein, MuscleTech, Scivation, Redcon1, Dream Tan, BSN and BPI Sports. The
company is also the organiser of Mr. Perak, an annual bodybuilding competition
in Ipoh, Perak.
 |
| Lawrent Cheong Yon Jean, Director of Nutrition Pro |
“Multiple Movement
Control Orders (MCOs) initiated by the government to curb the spread of
COVID-19 in 2020 and 2021 may have hampered the
fitness industry. Despite the challenges, we were lucky to have managed to
pivot our business model and focus on e-commerce, which has led to the growth in our revenue,” said Lawrent Cheong Yon Jean, director of
Nutrition Pro.
He
added that the company has also strived to help gyms and fitness centres to recover and
recoup their losses. “Nutrition Pro has helped over
ten gyms and fitness centres during this lockdown by expanding their business models to incorporate
e-commerce and virtual personal training classes. This has helped them to
sustain their income and hopefully, can be an
added revenue for them when their operations resume.”
“What
we strived for is the co-development and sustenance of the ecosystem by sharing
our knowledge and by lending a helping hand. We hope that more gyms and fitness centres will utilise this opportunity to engage our services. Our
comprehensive plans will ensure that they recover in the shortest amount of
time possible.”
 |
| From left : Nelson Lee, Joannes Staneslous (President of SBBA) and Benedict Yu (Director of Nutrition Pro Sabah) |
September
2021 also marked
a new journey as the company launched its first East Malaysia outlet in Penampang, Sabah. “Over the past few
years, we have witnessed an increase in demand
by our customers in Sabah and Sarawak. I
sincerely hope that our presence here will help to fulfil their demand and spur
the growth of the local sports industry,” said Dr. Benedict Yu, Managing Director
of Nutrition Pro Sabah.
“Moreover,
we have recently signed an agreement with the Sabah Bodybuilding Association
(SBBA) to show our full support to the 2021 Mr Sabah and Mr Borneo that is slated at the end of
the year. This will be our first foray in working
with a sports association in Sabah and we hope
that we can contribute more to the local
sporting landscape,” he added.
In
the same month, the company also
extended the contract of its ambassador, Sazali
Samad, the ten times Mr. Universe. “We are pleased that he has decided to
continue his journey with us and we look forward to more exciting content
collaborations that will be released in our official Nutrition Pro YouTube and
our social media pages,” Lawrent concluded.
For more info, visit
Facebook:
https://www.facebook.com/NutritionProMalaysia/
Instagram:
https://www.instagram.com/nutritionpro.my/
YouTube:
https://www.youtube.com/c/NutritionProMalaysia
TikTok:
https://www.tiktok.com/@nutritionpro.my
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ABOUT NUTRITION PRO
Established in 2011, Nutrition Pro is one of the leading sports nutrition retailers in Malaysia. With 12 outlets nationwide and 1 outlet in Singapore, the company has continued to support the local sports and fitness industries through various partnerships and collaborative efforts. In 2017, the company also secured its first exclusive Asia Pacific import and distributor license for the American brand, MMX Muscle Metabolix.
Nutrition Pro is also the annual organiser of Mr Perak, and will expand its initiative to support Mr Sabah and Mr Borneo in 2011.
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