The LEGO® Group and Shopee Malaysia Encourage Malaysians Nationwide to “Bina Bersama, Cipta Cerita”

 

The campaign opens up a world of creativity to inspire families in every corner of Malaysia.

From now till the end of 2025, exclusive promotions are offered via the LEGO Official Shop on Shopee Mall.

The LEGO Group has unveiled its “Bina Bersama, Cipta Cerita” campaign, making LEGO play more accessible than ever across Malaysia through its e-commerce partner, Shopee Malaysia.

Bringing together creators nationwide, the campaign champions one simple message: LEGO play can be enjoyed by all. At its heart, the campaign encourages families and friends to “Bina Bersama” (Play and Build Together) and “Cipta Cerita” (Create Memories and Stories) – reminding Malaysians that LEGO play goes beyond just building bricks; it is also about creating meaningful stories and moments together.

 

Build Beyond Boundaries with LEGO Play

Whether you are living in a bustling city or a suburban town, Malaysians can shop confidently for 100% authentic LEGO sets via the LEGO Official Shop on Shopee Mall. With Shopee’s nationwide reach, every purchase from the LEGO Official Store is delivered lagi cepat (faster) right to your doorstep, giving fans across the country easier access to their favourite sets.

For first-time shoppers, a “New Buyer Voucher” provides 11% off selected LEGO sets until 31 December 2025. This makes LEGO play not only more accessible, but also lagi murah  (cheaper), letting more families and fans enjoy building and creating together nationwide.

The LEGO Group seeks to inspire and develop the builders of tomorrow by fostering creativity and imagination in everyone. In a survey with over 32,000 respondents globally, including 1,009 parents and 551 children in Malaysia, 97% of parents wish their children could build more often. However, 72% of children surveyed feel the pressure to be perfect, leaving them worried about making mistakes.

“Bina Bersama, Cipta Cerita” takes this insight as a rallying call, encouraging Malaysians to build freely and without fear – whether their creations match a set plan or spring entirely from imagination. By engaging creators from different states across the country throughout the campaign, many creators expressed surprise at what they were able to build once they set aside self-doubt. The process became more than just assembling bricks – it was about sharing ideas, exploring creativity, and forming closer friendships and family bonds through the act of building together.

Inspiring Creativity Across Malaysia

As we welcome the national celebration of Malaysia Day on 16 September 2025, the “Bina Bersama, Cipta Cerita” campaign brings families together from across Malaysia to showcase their creativity by building different LEGO creations that represent their home states.

From a family in Sabah recreating a mini Mount Kinabalu to best friends from Sarawak paying tribute to Kuching by building their own LEGO cats, these stories highlight how LEGO play sparks imagination, strengthens family bonds, and connects Malaysians across geographical boundaries.

Featured sets in the campaign include the 10696 LEGO® Medium Creative Brick Box that offers endless open-ended play possibilities, and the 10913 LEGO® DUPLO® Brick Box for younger builders to spark early creativity.

 

One set, three times the fun!

Inspired by kids’ passions, the LEGO® Creator sets with the 3-in-1 feature allow builders to create three variations from the same pool of bricks, offering them the idea that LEGO sets can be built and rebuilt into a different creation.

For something on the cuter side, opt for the 31162 LEGO® Creator 3-in-1 Cute Bunny, or the 31163 LEGO® Creator 3-in-1 Playful Cat. Those wanting to take a walk on the wilder side can take on the 31165 LEGO® Creator 3-in-1 Wild Animals: Panda Family set or the Shopee Malaysia exclusive 31171 LEGO® Creator 3-in-1 Wild Animals: Majestic Rhino with Birds set.

If you are into the artsy and colourful vibe, opt for the 31147 LEGO® Creator 3-in-1 Retro Camera or the 31169 LEGO® Creator Typewriter with Flowers. For floral or decor lovers, look no further! The 10349 LEGO® Botanicals Happy Plants and the 10342 LEGO® Botanicals Pretty Pink Flower Bouquet are “forever” plants that will always make you smile.

 

Join the #BinaBersamaCiptaCerita Contest  

From 3 to 19 September, Shopee Malaysia is conducting a nationwide #BinaBersamaCiptaCerita social media contest where fans can stand a chance to win exciting LEGO sets worth up to RM914! 

To participate, LEGO fans simply need to comment on the #BinaBersamaCiptaCerita social media post on Shopee Malaysia and share: If you could build anything with LEGO bricks to show off the spirit of your state, what would it be? Let your imagination run wild!

A peek into the post has already shown some creative and interesting ideas from some participants, such as building the Malaysian map with the multicultural races of Malaysia, a traditional musical instrument from Sarawak, and even the 'Tugu Negara', Malaysia's National Monument.

Six winners with the most creative entries will each win an exclusive LEGO set, perfect for building new memories together.

 

Start your LEGO play journey today

From now until 31 December 2025, visit the LEGO Official Shop on Shopee Mall and enjoy exclusive perks for first-time shoppers. With every first purchase, a “New Buyer Voucher” offering 11% off selected LEGO sets will be automatically added to your Shopee wallet, while stocks last.