Shopee Mum's Club Empowers Mothers with Care Packages & Long-Term Support
Shopee Malaysia, in collaboration
with the Ministry of Health (MOH), launched the Pek Kasih Mama CSR campaign
today. This heartfelt initiative is dedicated to uplifting local communities
through technology and providing essential support to mothers across Malaysia.
The launch event, held at Dewan MPKS Puncak Alam, was graced by Minister of
Health, YB Datuk Seri Dr. Dzulkefly Bin Ahmad who personally distributed 300 of
the care packages to mothers and expectant mothers. A total of 1,000 care
packages have been pledged for this initiative.
Each Pek Kasih Mama package is thoughtfully curated to include essential baby and maternal care items, such as MOH-certified diapers, baby wipes, bath products, towels, breastfeeding necessities, and skincare products suitable for pregnant and breastfeeding women. The remaining 700 care packages will also be distributed at various government events nationwide, including Program Madani Afiat.
The Pek Kasih Mama campaign
signifies Shopee’s commitment to providing long-term support to mothers.
Through this strategic partnership with the Ministry of Health, Shopee is
helping increase access to affordable childcare and maternity essentials. At
designated government events across the nation, QR codes will be strategically
placed so mothers can seamlessly register for the Shopee Mum's Club, unlocking
a myriad of benefits, such as members' exclusive vouchers and discounts,
parenting content and deals, parenting tips and advice via Shopee Live
sessions, as well as other features tailored to support them throughout their
parenting journey.
At the heart of the Shopee Mum's
Club lies a nurturing community that empowers mothers with expert-led education
delivered through informative Shopee Live sessions and fosters a supportive
environment where mothers can learn from one another's experiences. Shopee Live
sessions have consistently provided valuable insights into various parenting
topics through informative content from childcare professionals. These sessions
have covered topics such as breastfeeding for working mothers, car seat safety
standards, managing tantrums, color psychology for creating calming spaces, and
choosing the right stroller. The Club will continue to host similar sessions
through Shopee Live, featuring a diverse range of parenting themes allowing
mothers to engage in open discussions and enrich their journey through
parenthood together.
Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee
Malaysia, Head of Marketing and Business Intelligence at Shopee Malaysia,
emphasised the company's dedication to making a meaningful difference by
unlocking the transformative power of technology. "At Shopee, we’re committed
to making e-commerce accessible and beneficial for all Malaysians, including
helping increase accessibility to essentials. Our partnership with the
government, exemplified by initiatives like Pek Kasih Mama in collaboration
with the Ministry of Health, enables us to directly impact communities,
especially mothers and families. Through essential care packages and the
valuable resources of the Shopee Mum's Club, we aim to deliver both immediate
relief and long-term support to mothers across Malaysia.”
Since its establishment in 2019,
the Shopee Mum's Club has emerged as an invaluable pillar of support for
mothers across Malaysia. From the start, its commitment to nurturing mothers
has been reflected in the continuous investments through price subsidies and
vouchers for childcare essentials. Offering a complimentary membership with
exclusive benefits, including a special RM30 voucher for new members and an
exclusive RM20 voucher for existing users*, Shopee aims to provide significant
savings and convenience to all mothers. Through collaborations with leading
baby brands, Shopee ensures access to quality products at affordable prices,
conveniently delivered straight to mothers’ doorstep. Join the community at the Shopee Mum's Club
and experience the support and savings tailored to your parenting journey.
Visit https://shopee.com.my/m/mums-club.
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