Shopee and Ministry of Health Unveil Pek Kasih Mama Initiative


Shopee Mum's Club Empowers Mothers with Care Packages & Long-Term Support

Shopee Malaysia, in collaboration with the Ministry of Health (MOH), launched the Pek Kasih Mama CSR campaign today. This heartfelt initiative is dedicated to uplifting local communities through technology and providing essential support to mothers across Malaysia. The launch event, held at Dewan MPKS Puncak Alam, was graced by Minister of Health, YB Datuk Seri Dr. Dzulkefly Bin Ahmad who personally distributed 300 of the care packages to mothers and expectant mothers. A total of 1,000 care packages have been pledged for this initiative.

Each Pek Kasih Mama package is thoughtfully curated to include essential baby and maternal care items, such as MOH-certified diapers, baby wipes, bath products, towels, breastfeeding necessities, and skincare products suitable for pregnant and breastfeeding women. The remaining 700 care packages will also be distributed at various government events nationwide, including Program Madani Afiat.

The Pek Kasih Mama campaign signifies Shopee’s commitment to providing long-term support to mothers. Through this strategic partnership with the Ministry of Health, Shopee is helping increase access to affordable childcare and maternity essentials. At designated government events across the nation, QR codes will be strategically placed so mothers can seamlessly register for the Shopee Mum's Club, unlocking a myriad of benefits, such as members' exclusive vouchers and discounts, parenting content and deals, parenting tips and advice via Shopee Live sessions, as well as other features tailored to support them throughout their parenting journey.

At the heart of the Shopee Mum's Club lies a nurturing community that empowers mothers with expert-led education delivered through informative Shopee Live sessions and fosters a supportive environment where mothers can learn from one another's experiences. Shopee Live sessions have consistently provided valuable insights into various parenting topics through informative content from childcare professionals. These sessions have covered topics such as breastfeeding for working mothers, car seat safety standards, managing tantrums, color psychology for creating calming spaces, and choosing the right stroller. The Club will continue to host similar sessions through Shopee Live, featuring a diverse range of parenting themes allowing mothers to engage in open discussions and enrich their journey through parenthood together.

YB Datuk Seri Dr. Dzulkefly Bin Ahmad
expressed his enthusiasm for the initiative, stating, "The Pek Kasih Mama (programme) is a strategic collaboration between Shopee and MOH that reflects our shared commitment to supporting our communities. Hopefully it will help with the cost of living. Shopee Mum’s Club is a community that offers mothers access to education by experts. Their ‘Shopee Live’ sessions, which feature specialists in infants and young children care, offer valuable tips on various parenting topics. The (live) sessions also facilitate discussions that allow mothers to share and learn from each other.”


Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, Head of Marketing and Business Intelligence at Shopee Malaysia, emphasised the company's dedication to making a meaningful difference by unlocking the transformative power of technology. "At Shopee, we’re committed to making e-commerce accessible and beneficial for all Malaysians, including helping increase accessibility to essentials. Our partnership with the government, exemplified by initiatives like Pek Kasih Mama in collaboration with the Ministry of Health, enables us to directly impact communities, especially mothers and families. Through essential care packages and the valuable resources of the Shopee Mum's Club, we aim to deliver both immediate relief and long-term support to mothers across Malaysia.”


Since its establishment in 2019, the Shopee Mum's Club has emerged as an invaluable pillar of support for mothers across Malaysia. From the start, its commitment to nurturing mothers has been reflected in the continuous investments through price subsidies and vouchers for childcare essentials. Offering a complimentary membership with exclusive benefits, including a special RM30 voucher for new members and an exclusive RM20 voucher for existing users*, Shopee aims to provide significant savings and convenience to all mothers. Through collaborations with leading baby brands, Shopee ensures access to quality products at affordable prices, conveniently delivered straight to mothers’ doorstep.  Join the community at the Shopee Mum's Club and experience the support and savings tailored to your parenting journey. Visit

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